The morning begins in soft light. Beyond the glass, Hakuba’s peaks rise in silence, their slopes brushed with new snow. Inside, warmth spreads through the floor, the aroma of coffee mingles with mountain air, and a quiet ease settles in. There’s no rush, no checklist—just the sense that everything has already been arranged.

This is the rhythm of Hakuba White Fox: modern alpine homes where comfort and service come together seamlessly. Where every moment feels deliberate, yet effortless.

Families and friends come here for the snow—and return for how beautifully life flows around them while they’re here.

This is why families love staying at Hakuba White Fox.

Architecture That Inspires Rest and Connection

Each White Fox property is a study in balance—open, light-filled spaces crafted with precision and purpose. The design pairs contemporary architecture with natural materials —cedar, stone, and glass — that capture Hakuba’s shifting light.

Inside, the aesthetic is quietly luxurious—characterized by clean lines, generous spaces, and furnishings selected for both beauty and comfort. There’s warmth without weight; refinement without formality. Every element has intent: the positioning of windows to frame the Alps, the way the kitchen opens naturally into the dining and lounge areas, creating an effortless sense of togetherness.

“The open-plan layout was perfect,” said one guest. “Everything felt new, pristine, and thoughtfully arranged. We loved every moment.”

Whether you arrive as a couple, a family, or a group of friends, the homes invite connection. You can cook together, gather by the fire, or simply watch the snowfall—all within a space that feels private, intuitive, and impeccably composed.

Luxury That Anticipates, Not Interrupts

At Hakuba White Fox Co., luxury is defined by foresight. The concierge team orchestrates each stay with quiet precision—arranging airport transfers, ski passes, private instructors, car rentals, and restaurant reservations long before you arrive.

It’s the sort of service that disappears into the background but elevates everything around it. Guests describe it as ease disguised as magic.

“By the time we arrived, our ski gear was ready, dinner was booked, and even a birthday cake appeared when we mentioned it in passing,” one family recalled. “It was like the holiday ran itself.”

Our philosophy is simple: your time should be entirely yours. Whether that means an early morning on the slopes, a private chef preparing dinner, or a last-minute adventure arranged midweek, every detail is handled with grace and discretion.

Design for Every Season

While Hakuba is synonymous with winter, White Fox is equally captivating throughout the year. In spring, the mountains bloom with alpine color; in summer, rivers run clear and cool; in autumn, golden light floods the valley.

Large windows blur the boundary between indoors and out. The same open living space that frames snowfall in January captures dappled sunlight in July. Families escape the city to breathe, reconnect, and rediscover their rhythm.

“We visited in summer and didn’t want it to end,” shared one guest from Tokyo. “The house was bright, airy, and beautifully modern. The lake nearby was crystal clear—it felt like a secret we’d stumbled upon.”

Whether your vision of Hakuba is first tracks through fresh powder or a morning hike followed by a lake swim, your White Fox home adapts to you.

Location, Curated for Ease

All White Fox residences are carefully positioned. Set within Hakuba’s most desirable neighborhoods—including the vibrant Echoland—they strike a balance between convenience and seclusion.

You’re steps from Hakuba’s best dining and après-ski, yet far enough to preserve calm when you return home. A heated entryway, a private terrace, a well-designed kitchen—each space designed to make your day flow effortlessly.

“It was the perfect balance,” a guest noted. “We could walk to cafés and restaurants, then come back to complete quiet. Everything about the location felt thought through.”

It’s not just proximity; it’s orchestration—placement that allows you to experience the best of Hakuba without friction.

The Texture of Experience

Guests often speak of White Fox not in terms of its features, but in terms of the feeling it evokes.

They remember the atmosphere at dusk—the faint glow on the mountains, the sound of laughter from the kitchen, the sense that every detail has fallen into place. They recall returning from the slopes to find boots warm, towels waiting, dinner arranged.

And they speak of the spontaneous moments that no itinerary could plan—the snowball fight that breaks out in the courtyard, the shared bottle of wine that becomes a memory.

“We thought the skiing would be the highlight,” one guest said. “But it was the evenings together that we still talk about.”

These are the moments that define the White Fox experience—not grand gestures, but the perfect orchestration of design and hospitality that lets life unfold naturally.

Service That Understands Discretion

Hospitality at White Fox is guided by one principle: attention without interruption. The team is available, responsive, and genuine—anticipating needs before they arise and stepping back when privacy matters most.

It’s service that understands cultural nuance—equally fluent in warmth and restraint. For many guests, that balance is the true luxury: feeling seen without being managed, cared for without formality.

“The host met us personally and made sure everything was right,” a guest said. “It felt personal, not procedural—like staying with someone who genuinely wanted us to enjoy Hakuba.”

The Return Journey

Every White Fox story eventually ends the same way—with a promise to come back. Families return each year, sometimes adding new friends, sometimes new generations. What begins as a ski trip becomes a ritual—familiar yet never routine.

Because when every detail of a stay feels natural and complete, the only thing left to do is repeat it.

The White Fox Philosophy

Everything we create at Hakuba White Fox Co. is guided by one idea: luxury should make life feel effortless.

That’s why our homes are both contemporary and comforting. Why our concierge service feels intuitive rather than formal. Why our locations offer both connection and calm.

We offer:

• Modern Luxe Homes – beautifully designed spaces crafted for comfort, connection, and light.
• Perfect for Families and Groups – generous layouts that make togetherness feel easy.
• Bespoke Concierge Service – five-star precision, quietly personalized.
• Prime Location – the best of Hakuba within reach, with tranquility preserved.

Your time is valuable. Our role is to make every moment of it feel beautifully spent.

Where Luxury Finds Its Rhythm

As the evening draws in, the air cools and the village lights flicker to life. Inside, a fire glows. Someone laughs from the kitchen; someone else pours another glass of wine. Outside, snow begins to fall again—steady, effortless, endless.

This is Hakuba White Fox—modern alpine luxury, reimagined for families and friends who value connection as much as comfort, and service that lets them experience both without compromise.

Hakuba White Fox Co.—where design meets ease, and every stay feels like it was made just for you.